Martin Wolf began looking at the use of biobased materials. He was able to build on the work of bold surfactant manufacturers like Clariant, Croda, Solvay BASF, and others – all of whom offered biobased alternatives to petrochemicals at the time. Issues faced by Seventh Generation, and other companies with biobased equivalents of petrochemical products including cost, supply chain, and unsustainable agricultural practices.
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